Труды Кубанского государственного аграрного университета


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2020, № 86

UDC: 334.7
GSNTI: 06.52.13

Methodology for developing a strategy for developing the business model of an agro-industrial organization

The key point in the development of any small business organization is the development of its strategy, which would take into account the strengths and weaknesses of the organization, its opportunities and threats, and was aimed at forming mechanisms for its implementation. This issue is particularly relevant for the agro-industrial sector, which is a strategic segment for the state in the field of implementing the country's food security. The high level of capital intensity of agricultural production with its insufficient volumes and barriers to entering mass markets form the main threats to small business organizations, which are partially solved by existing state development and support programs. However, without a clear understanding of the strategy for further development and effective use of resources, the results of activities may have a negative impact, which will later lead to bankruptcy and closure of the organization. To solve this problem, the authors previously proposed a method for developing and strategic development of the business model of small business organizations. The proposed method is aimed at developing a strategy for the development of a small business organization that operates in conditions of information scarcity (information is recorded only for accounting and tax purposes, which makes it impossible to analyze and obtain reasonable results for forming a strategy). The purpose of this article is to develop a methodology for forming a strategy based on the results of business modeling, combining the methods of SWOT analysis and the balanced scorecard (BSC).
Keywords: Agriculture, small business, business model, development strategy, SWOT-analysis, strategic map, cognitive analysis.
DOI: 10.21515/1999-1703-86-9-15

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Authors:

  1. Baranovskaya Tat'yana Petrovna, DSc in Economics, Professor, Federal State Budgetary Educational Institution of Higher Education “I.T. Trubilin Kuban State Agrarian University”.
  2. Vostroknutov Aleksandr Yevgen'yevich, Phd in Economics, associate Professor, Federal State Budgetary Educational Institution of Higher Education “I.T. Trubilin Kuban State Agrarian University”.