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2016, № 63

UDC: 336.717.13
GSNTI: 06.73.45

Present state and comparative description of the main offers in the Internet acquiring market in Russia

The article considers the concept of acquiring, analyse the current state of the Internet acquiring market in Russia and suggests ways to improve e-commerce services. Due to the fact that in the Russian Internet sector the rapid growth in the retail trade in goods and services is observed especially acute is the question of the financial transactions organization between individuals and legal entities. The authors have analyzed the market of Internet acquiring in Russia and cjnducted comparative analysis of the largest and most popular players offer in the banking market in the Internet acquiring sector. Based on the obtained results and on the experience of the Internet acquiring use in major Russian online shopping, the authors have classified the main advantages of using this technology by all market participants. The authors have also presented the main factors that hinder the growth of online payments in popularity in the retail trade: lack of confidence in the reliability, fear of fraud and mistrust to prepaid orders. The authors propose the development of new marketing strategies for banks, including the opportunity to provide customers with additional bonuses and discounts for the use of Internet acquiring as the ways tolevel these factors.
Keywords: Acquiring, e-commerce, cashless payments, retail market, online payment
DOI: 10.21515/1999-1703-63-19-24

References:

1. Операции, совершенные на территории России и за ее пределами с использованием платежных карт, эмитированных кредитными организациями, по видам клиентов [Электронный ресурс]. - Режим доступа: http: //www.cbr.ru/statistics/p_sys/print.aspx?file=sheet014.htm&pid=psrf&sid=TM_33777.
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Authors:

1. Novikova Irina Sergeevna, Graduate student, I.T. Trubilin Kuban State Agrarian University.
2. Popok Leonid Evgenievich, PhD in economics, associate professor, I.T. Trubilin Kuban State Agrarian University.